The Framework
Six categories. 120 points. One score.
01 Market Clarity Is it obvious what you do, who you serve, and why it matters?
02 Differentiation What makes you genuinely different, not just differently worded?
03 Revenue Positioning Does pricing and packaging reflect the value you deliver?
04 Trust Credibility, proof, and reputation signals a buyer can verify.
05 Premium Perception Do you read as the premium option, or just another vendor?
06 Authority Are you recognized as a leading voice in your market?
The Process
From public data to recommendation.
Every audit pulls only from sources anyone could find — a company's own site, public reviews, social presence, and market data. No confidential information, no assumptions.
Website
Reviews
Social Media
Articles
Market Data
Competitors
The Score
120 points, four bands — and what a real profile looks like.
Every audit lands in one of four bands. Most businesses begin in Commodity or Competitive — strong in one category, underdeveloped in the rest. The goal is to close that gap.
Category Leader
91–120 Positioned
71–90 Competitive
41–70 Commodity
0–40 An illustrative profile in the Competitive band (57/120) — strong in one category, underdeveloped in the rest. This is the shape most businesses start from.
Beyond The Audit
Every audit builds the benchmark.
Every audit contributes to a growing body of market-position intelligence, helping establish benchmarks across real-estate industries.
Industry Intelligence
Research
Benchmarks
Structured Data
Position Audit